Crafting a brand identity is not always easy but there’s always a perfect step to start off with. Designing your logo is definitely one you should opt for! While there are a ton of AI logo generator sites you can find online and logo maker applications at the tips of your hand, learning about crafting an iconic visual identifier is always a good move!
There are various types of logos and emblems and each type strives to stand out among a sea of branding. For this blog, we are delving into the classic emblem logos that seem to always leave a lasting impression to most patrons.
An emblem logo is distinctive for either its font, symbol, icon or a healthy combination of the three. Picture badges, seals, and crests. Can you picture them now? And can you see how these logos seem to have an old or traditional look to it? That aesthetic perception is the reason why most institutions opt for this logo as it shows a sense of establisheness.
One classic example of this type of logo is the Harvard University crest. Sleek, iconic and timeless
These types of logos have a chic and classic look which makes it timeless. Never going out of style makes it the perfect choice for a company that wants to build a seemingly established and refined image.
The integration of texts and symbols into one fine logo makes emblems quite cohesive. This type of visually appealing style makes it quite easy for people to identify and recognize a brand that uses an emblem for a logo.
When you opt for an emblem logo, the element of recall is on your side!
Emblem logos can sport some intricate details and writings, depending on how many elements you’d want your brand to be known for, even so, the cohesiveness of an emblem logo still makes it easy for use across different mediums and platforms.
For instance, they can be scaled to blend in various surfaces, whether it is digital or physical. Making them the most ideal logo product packaging, advertisement and more!
Hold up! Before you pencil in a line in the making of your emblem logo, be sure that you know what your brand stands for. Really think about what your company represents and the core messages you’d want your patrons to reach. In short, you have to know your brand’s personality.
Knowing this will be very helpful in your design process and can help you establish which element you’d want your logo to have.
There are a ton of online resources you can get emblem logos inspirations from and the best site for looking for ones that are customized to your liking would be Pinterest!
While admiring established logos on the web, notice what elements recur, such as shields for security-related brands or wreaths for educational institutions. Collect as many ideas and inspiration as you can to help build your brand identity.
While emblem logos have a classic look to it, be sure to freely inject your unique style into your draft! Make it have a modern twist. Traditional emblems often use more classic fonts and muted colors, while modern emblems might experiment with minimalistic shapes and vibrant colors.
Start your draft by making rough sketches of the symbols and elements you already want in your logo. Don’t sweat about making it perfect at first! You can always revise a crappy logo but you never revise an empty canvas.
The goal is to find what shape and vibe you want to go for heading onto your final draft.
Emblem logos are joint to the hip with typography and this specific selection will either make or break your logo. The rule of thumb is to always go for what’s eligible and complementary to the logo’s elements.
There are some of the most used preferences such as serif fonts, don’t shy away from these commonly used fonts as they are popular for a reason! There are modern serif fonts you can even select from if you want your brand to have a more modern look.
Colors express various moods and vibe. Be sure to select the most ideal color that can help you connect with your audience. We suggest selecting colors that echo the values and mood of your brand. For instance, blue can evoke trust and dependability, while green might represent growth and freshness.
Share your logo drafts with your colleagues, your mentors and even your friends! A different person’s input is always helpful in creating a visual identifier that you’d want to appeal to everyone.
These people can provide new insights and even help you improve areas from your logo that need to be refined.
Once you have taken in consideration all of the feedback and finalized your logo, be sure to think of all the mediums you will use your emblem logo on. Think of the ways you’ll use your logo and create a brand style guide where you can see your new logo at use like mockups of your logo in different contexts, such as digital, print, merchandise, and more.
Emblem logos are a powerful way to build a brand identity that lasts. They combine tradition with versatility and can convey a sense of authority and establishment. By following these steps and considering the characteristics unique to emblem logos, beginners can design a logo that truly represents their brand and appeals to their target audience.
Enjoy your design process and never get tired of revising your draft until you finally have the logo you’d think would be the perfect emblem for your brand. If you’re still not confident with crafting your own out of scratch, you can always head on to Ailogomakerr.com for a swift and hassle-free logo creation journey.
